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LOOSE MADE

Concept to Campaign: Design, Production, Content & Culture

LOOSE was born out of urgency and intuition, project that grew into a full brand identity. While I’ve since stepped away, my work shaped the design, production, and storytelling of each piece.

The project taught me to build a brand from the ground up: design, production, casting, styling, content, all under one roof

Editorials

Mood is everything. Every shoot tells a small story that lets the collection breathe.

Items / Drops

Each collection has its own tone, but the language remains recognizable.

I designed every piece myself and worked closely with manufacturers on fit, fabric, and finish.

Behind The Scenes

LOOSE evolves with every step. These images show what happens behind the scenes before something can be worn

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